GETTING PUBLICITY FOR YOUR BUSINESS IN PRINT AND DIGITAL MEDIA

January 14 — 8:30 a.m. to 10:30 a.m.   FREE

With so many messages vying for attention in our wired world, how do you get your company noticed, whether in digital or print media? You must craft your message so that it catches the attention of the media gatekeepers like editors, reporters, and bloggers, and make it appealing to your target audience. Panelists David Thomson of Thomson Communications and Kate Victory Hannisian of Blue Pencil Consulting will offer specific tips and strategies for getting your business noticed.

Speakers: Kate Victory Hannisian, Blue Pencil Consulting;
David Thomson, Thomson Communications.

Kate Victory Hannisian, owner of Blue Pencil Consulting, is a writer and editor who helps clients communicate clearly and effectively with their target audiences through written communications that range from books and articles to press releases and blogs. Before starting her own firm, Kate spent 17 years as a journalist writing business-to-business newsletters on a variety of financial and business topics. Kate is a member of the North Shore Business Forum, the North Shore Technology Council, the Creative Economy Association of the North Shore, and the Homebased Businesswomen’s Network. For more information, contact Kate at kate@bluepencilconsulting.com or visit www.bluepencilconsulting.com .

David Thomson is the president of Thomson Communications, a strategic communications firm which specializes in the areas of public relations, marketing consulting and sponsorship and event management.  Prior to starting his agency, Thomson spent ten years at Verizon Wireless where he was the Director of Marketing for New England with responsibility for all marketing, promotion, events, and advertising activities throughout a six-state region.  Thomson Communications clients include: Alzheimer’s Association Massachusetts/New Hampshire Chapter, Boston Private Bank & Trust, Cakes for Occasions, Lorraine Roy Designer Collections, Northeast Arc, and Topsfield Fair.  Learn more about David and his agency at www.thomsoncommunications.com.